When did Media Become Social?

“Focus on how to be social, not on how to do social.” – Jay Baer

Do you ever stop and think what life was like before social media? It’s strange to think that the younger generation has never experienced that ‘Before Social Media’ (BSM) era, and the generations to come also never will.

Being 21, I still am part of GenY, but I already see such a big difference with my cousins, who are only about 10 years younger than I am. They walk the social media walk and talk the social media talk pretty much 24/7, having their iPhone at hand and ready to go just in case they need to ask their online friends what-that-name-of-that-new-One-Direction-song-was-again.

Before Social Media (BSM) nostalgia

When I was at primary school and I needed to know something, I would have to go to the library, browse through the catalogue on a computer running on Windows ’98 and hold my head on an angle as I wandered past the bookshelves. Then I would stick the book under the scanner to copy the information I needed (in black&white, mind you). So much has changed since those days, and it’s bizarre to think that was only 10 years ago.